Turning the Tables – and Votes - on Latino Voter Engagement.
Chicanos Por La Causa approached Torres Multicultural with the desire to create a campaign motivating low-propensity Gen Z and Millennial Latino voters in Arizona to make a big turnout for the midterm elections. Using the results gathered from extensive focus group research sessions that we conducted, we were able to create and implement a $2.3 million campaign resulting in a 3x greater-than-expected ROI. The campaign was robust, consisting of social ads (paid and organic), digital ads and website creation, TV and radio spots, OOH, promo items, community outreach efforts, and viral content creation.
37,000
Newly Registered Voters400,000
Ballots castProp 308
Passed